Thursday, October 24, 2019
Psycho-Sexual Reading of The Fall of the House of Usher Essay -- Fall
Psycho-Sexual Reading of The Fall of the House of Usher à à à à The idea that "The Fall of the House of Usher" is in part an investigation into sexual motivation and sexual guilt complexes has often been hinted at but never critically pursued as the dominant theme in the tale. But such a reading is at least prepared for in important essays by D. H. Lawrence and Allen Tate which make the essential recognition that "The Fall of the House of Usher" is a "love" story (1). Lawrence and Tate, however, mistakenly attempt to purge the love concerned of all physical meaning. What they see Usher wanting is possession not of Madeline's body but her very being (Lawrence, p. 86). Theirs is essentially an anti-biological reading of the tale in which the Poe hero tries in self-love "to turn the soul of the heroine into something like a physical object which can be known in direct cognition" (fate, p. 115). But if "The Fall of the House of Usher" is a drama of cognition, its cognitive impact is not circumscribed by "metaphysical speculation on the i dentity of matter and spirit" (2). à In this connection, Patrick F. Quinn's suggestion that Usher is a criminal merits attention (3). He is, in a biological reading of the story, a sexual criminal, and a critic like Richard Wilbur, who suggests that the poetic soul is out to "shake off this temporal, rational, physical world and escape . . . to a realm of unfettered vision," lifts us out of rather than urges us into the depths which humanity in the person of Usher has touched (4). Caroline Gordon and Allen Tate are closer to the truth when they call [column 2:] Usher "a 'Gothic' character taken seriously" and when they view "The Fall of the House of Usher" as "a serious story of moral perv... ...267. (5) Caroline Gordon and Allen Tate, The Ho?`se of Fiction (New York: Scribner's, 1960), p. 53. (6) See Albert Mordell's comment on the tale and Usher in The Erotic Motive in Literature, rev. ed. (New York: Collier Books, 1962), p. 173: "As we learn from psycho-analysis, morbid fear is inhibited sexual desire; it is reaction against the libido." [column 2:] (7) The editors of The Literature of The United States (Chicago: Scott-Foresman, 1949), p. 317, note 17, favor the more familiar explanation which links the doctor with a gang of body-snatchers. Thus Usher chooses to entomb his sister in the vaults of the house rather than in the family graveyard. (8) Darrel Abel, "A Key to The House of Usher," rpt. in Interpretations of American Literature, ed. Charles Feidelson, Jr. and Paul Brodtkorb, Jr. (New York: Oxford University Press, 1959), p. 53.
Wednesday, October 23, 2019
Hucklbery Finn persuasive essay Essay
Adventures of Huckleberry Finn and Offensive Language in Literature In Mark Twainââ¬â¢s classic 1884 novel Adventures of Huckleberry Finn, regional and time-specific language is used in a way that offends some 21st century readers. Particular words are so disturbing that individuals across the country are still, to this day, attempting to have the book banned in schools and libraries. The idea that any book should be tucked away in a vault, let alone an example of a beloved American classic such as this, is ludacris and against what America stands for. Works of art, like this book, should be used to learn and to open up dialogue and analysis on both the piece itself and the society from which it came. With this particular Twain novel, we should be having a discussion about why the offending words are so offensive, and why itââ¬â¢s important that a record of these words and attitudes exist. Words carry weight, and the weight of the ââ¬Å"Nâ⬠word in Huckleberry Finn is heavy and dripping with sordid history. It is a term that holds an impassable amount of cultural appropriation and painful association. The word, used in a classic literary context, is then a perfect way to open up a dialogue about issues that are difficult to talk about. Political correctness, racial slurs, Americaââ¬â¢s dark pastââ¬âthese are all topics that can be used to teach young people how to have a gentle conversation about a torrid subject matter. Instead of banning the book and ignoring the past, we should be embracing the story and teaching people how to deal with the words in a tactful and progressive way. Moving forward from Americaââ¬â¢s shameful history of racism is difficult and taxing. But the only way we make steps to a new and more comfortable future is to learn from our past mistakes. Twain was a product of his time, putting words into the mouths of his characters that would easily have come from the mouths of real people. Itââ¬â¢s also important to remember that the character of Huck Finn himself is anti-racist, so teaching the book to young people is not teaching racism, but acceptance. It is imperative to connect with the period of history that Huckleberry Finn comes from because shoving it to the side will only render us blind. Banning books is an effective way to censor, and censorship goes against a lot of what Americans believe to be a very important personal right. The right to free speech is sacred, and it is mostly untouched even in circumstances where highly polarizing or hateful words are being used. A work of fiction that integrates dialogue containing the ââ¬Å"Nâ⬠word may seem hateful to some, but it is certainly the intention of the author to use it in a context of satire. Censorship will just close the book when what we really need is to open it up in a different light. At a time when it is nearly impossible to find an adult engaged in a healthy debate or discussion, teaching our children how to think and speak analytically and fairly is a dire need. Using fictional novels such as Adventures of Huckleberry Finn as a jumping-off point of what used to be, and what has become, is the perfect opportunity for creating the ability to do this. By keeping books deemed controversial in rotation and out of the vault, we can begin to understand the preciousness of our own rights to speak our mind, as well as being able to speak to others with respect and with knowledge of the past. Downloaded from http://www. wikihow. com There are three possible organization patterns: Pattern 1: Thesis statement: PRO idea 1 PRO idea 2 CON(s) + Refutation(s) Conclusion Pattern 2: Thesis statement: CON(s) + Refutation(s) PRO idea 1 PRO idea 2 Conclusion Pattern 3: Thesis statement: CON idea 1à à à à à à à à à à à à à à à à ââ¬âââ¬â>à à à à à à à à Refutation à à à à à à à à CON idea 2à à à à à à à à à à à à à à à à ââ¬âââ¬â>à à à à à à à à Refutation à à à à à à à à CON idea 3à à à à à à à à à à à à à à à à ââ¬âââ¬â>à à à à à à à à Refutation Conclusion Theà sample essayà has been written according to the third pattern. Thesis:à Do Reiki instead of taking medicine. Counter arguments Refutation 1. People should trust medicine since it is effective and scientifically proven. ââ¬âââ¬â> Reiki is also scientifically proven and does not have side effects. (refutation method: insufficient claim) 2. Serious illnesses such as HIV/AIDS and cancer cannot be treated without medicine. ââ¬âââ¬â> Medicine also cannot treat serious illnesses if not diagnosed at an early stage. (refutation method: opponents are partially correct) 3. Reiki, like alternative healing methods, requires a lot of time. ââ¬âââ¬â> Reiki requires less time if done regularly. refutation method: opponents are completely wrong) Language:à Signposts gain importance in the argumentative essay. They enable the readers to follow our arguments easily. When pointing out opposing arguments (CONs): Opponents of this idea claim / maintain that â⬠¦Ã à à à à à à à à à à à Those who disagree / are against these ideas may say / assert that â⬠¦ Some people may disagree with this idea. When stating specifically why they think like that: The put forward this idea because â⬠¦ They claim that â⬠¦ since â⬠¦ Reaching the turning point: However, but On the other hand, When refuting the opposing idea, we may use the following strategies: compromiseà but prove that their argument is not powerful enough: They have a point in thinking like that. To a certain extent they are right. completelyà disagree: After seeing this evidence, there is no way we can agree with what they say. say that their argument isà irrelevantà to the topic: What we are discussing here is not what they are trying to prove. Their argument is irrelevant. HEALTH AND HEALING AT YOUR FINGERTIPS Throw out the bottles and boxes of drugs in your house. A new theory suggests that medicine could be bad for your health, which should at least come as good news to people who cannot afford to buy expensive medicine. However, it is a blow to the medicine industry, and an even bigger blow to our confidence in the progress of science. This new theory argues that healing is at our fingertips: we can be healthy by doing Reiki on a regular basis. Supporters of medical treatment argue that medicine should be trusted since it is effective and scientifically proven. They say that there is no need for spiritual methods such as Reiki, Yoga, Tai Chi. These waste our time, something which is quite precious in our material world. There is medicine that can kill our pain, x-rays that show us our fractured bones or MRI that scans our brain for tumors. We must admit that these methods are very effective in the examples that they provide. However, there are some ââ¬Å"every day complaintsâ⬠such as back pains, headaches, insomnia, which are treated currently with medicine. When you have a headache, you take an Aspirin, orà Vermidon, when you cannot sleep, you takeà Xanaxà without thinking of the side effects of these. When you use these pills for a long period, you become addicted to them; you cannot sleep without them. We pay huge amounts of money and become addicted instead of getting better. How about a safer and more economical way of healing? When doing Reiki to yourself, you do not need anything except your energy so it is very economical. As for its history, it was discovered inà Japanà in the early 1900s and its popularity has spread particularly throughoutà Americaà andà Western Europe. In quantum physics, energy is recognized as the fundamental substance of which the universe is composed. Reiki depends on the energy within our bodies. It is a simple and effective way of restoring the energy flow. There are no side effects and it is scientifically explained. Opponents of alternative healing methods also claim that serious illnesses such as HIV/AIDS and cancer cannot be treated without drugs. They think so because these patients spend the rest of their lives in the hospital taking medicine. How can Reiki make these people healthy again? It is very unfortunate that these patients have to live in the hospital losing their hair because of chemotherapy, losing weight because of the side effects of the medicine they take. Actually, it is common knowledge that except for when the cancer is diagnosed at an early stage, drugs also cannot treat AIDS or cancer. Most of theà medicinethese patients use are to ease their pain and their sufferings because of the medical treatment they undergo. Instead of drugs which are expensive and have many side effects, you can use your energy to overcome the hardships of life, find an emotional balance, leave the stress of everyday life and let go of the everyday worries. Most of the chronic conditions such as eczema or migraine are known to have causes such as poor diet and stress. Deep-rooted anger or other strong emotions can contribute to viral infections as well. Since balancing our emotions and controlling our thoughts are very important for our well-being, we should definitely start learning Reiki and avoid illnesses before it is too late. Some people may still maintain that in our material world, everything depends on time. It is even ââ¬Å"lacking timeâ⬠that causes much of the stress that leads to the illnesses we mentioned. How would it be possible to find time to do Reiki to ourselves and the people around us when we cannot even find time to go to the theater? This is one good thing about Reiki; it does not require more than 15 minutes of our time. There is no need for changing clothes or special equipment. It is a wonderfully simple healing art, an effective method of relaxation and stress-relief. Most important of all, it is less time consuming than medicine if we think of all the time we spend taking medicine for some complaints and taking some more for the side effects as well. Having said these, resistance to Reiki would be quite illogical. Reiki is natural and drug-free. What is more, it is easy to learn by anyone, regardless of age and experience. Ità can be used anywhere, anytime. It also enhances physical, mental, emotional and spiritual well-being and the benefits last a lifetime. It is definitely high time to get away from the drug boxes we store in our drug cabinet! _________________________________________________________________________ utline I Introduction/Thesis-Claim Body Paragraphà 1: Present your 1st point and supporting evidence. Body Paragraph 2: Present your 2nd point and itââ¬â¢s supporting evidence. Body Paragraph 3:à Refuteyour oppositionââ¬â¢s first point. Body Paragraph 4:à Refuteyour oppositionââ¬â¢s second point. Conclusion/Restate Thesis Outline II Introduction/Thesis-Claim Body Paragraphà 1:à Refuteyour oppositionââ¬â¢s first point. Body Paragraph 2:à Refuteyour oppositionââ¬â¢s second point. Body Paragraph 3: Present your first point and supporting evidence. Body Paragraph 4: Present your second point and supporting evidence. Conclusion/Restate Thesis Outline III Introduction/Thesis-Claim Body Paragraphà 1: Present your first point and itââ¬â¢s supporting evidence, which alsoà refutesà one of your oppositionââ¬â¢s claims. Body Paragraph 2: Present your second point and itââ¬â¢s supporting evidence, which alsoà refutesà a second opposition claim. Body Paragraph 3: Present your third point and itââ¬â¢s supporting evidence, which alsoà refutesà a third opposition claim. Conclusion/Restate Thesis 3 Additional Outlines that You Can Print: Basic 5-Paragraph (Argument) Essay Outline: This outline also serves for other essays such as research papers, or the basic 5-paragraph essay. Highlight-and-print outline to fill in. Another Argument Essay Outline:à This outline asks questions that help you critically think about your topic. Highlight-and-print outline to fill in. Argument/Research Paper Outline Guide: This outline can help guide you through a series of questions. You can highlight-and-print this outline, but itââ¬â¢s not a fill-in-the-blank outline; use it as a guide. Many of my students like to use this outline for both research papers and argumentative papers. Basic 5-Paragraph (Argument) Essay Outline:
Tuesday, October 22, 2019
Why can the war time alliance be viewed a marriage of c essays
Why can the war time alliance be viewed a marriage of c essays When the Cold War started, the war time alliance can be viewed as a marriage of convenience , rather than a long time or term alliance. Before the 1940s most countries in the world were capitalist or had a mixed economy including USA and most countries in Europe but it ended in the 1940s when the war was over. People see capitalism as giving people freedom to do well and make money. Some people disagree with this because they believe it creates huge gaps between rich and poor. Due to this another system was created that is communism where the government provides a common economy and owns the means of production. Communism led to the start of the Cold War because America never accepted this type of system of government. Hostility between Soviet Russia and the West emerged because during the Civil War in Russia, the West sent troops to help the Whites who were fighting against the communists. The pre World War II marked the ideological origins of the Cold War where America isolated itself in the 1920s while the USSR was focused on building up its military and industrial strength, but they are not fighting one another. Moscow ( Russia ) undermine capitalism and the British and French empires through the Comitern, set up the international communist organization in 1919. Relations between UK and USSR were bad, but the main issue in European politics was the divide between Germany and Italy and the western democracies UK and France. This division between these countries was the cause of the Nazi Soviet Pact where Stalin made a pact with Hitler on the outbreak of the Second World War. The West saw this as a horror because it is a strange union between two regimes that were oppose politically ( one facist and one communist ). Hitler invaded Russia which led Russia to join the allies. The wartime alliance ( composed of different countries including Russia ) defeated the Nazi Germany. Although ...
Monday, October 21, 2019
Angelaââ¬â¢s Ashes Essays
Angelaââ¬â¢s Ashes Essays Angelaââ¬â¢s Ashes Paper Angelaââ¬â¢s Ashes Paper Essay Topic: The Book Of the City Of Ladies Oscar Wilde once said, ââ¬Å"The truth is rarely pure and never simple. â⬠Ladies and Gentlemen, it is with great pleasure that I am here today to speak to you about a contentious topic. The question for debate is the definition of a classic and who shall decide which works deserve this highly esteemed title. The canonical value of a work can be decided at the hands of an elite range of high culture intellectuals. This exclusive few can deny the quality of a work, or confer the novels value.Lexically, this guarantee of high aesthetic quality serves a contract that redeems in the authoritative list that ensures the novels value is recognized as a timeless classic for many generations to come. The natural question is then to ask ourselves if the truths conveyed throughout the work have been silenced or marginalized, and to what extent the author has made to produce the whole truth. The novel I will critique and look more closely into during todayââ¬â¢s seminar will be Frank Mc Courtsââ¬â¢, Angelaââ¬â¢s Ashes (1996). SLIDE) Please look towards the screen above me, and you will see some of the novels key facts to familiarize yourself more adequately with the work. To enter the canon, or more importantly to be entered into the canon, is to gain obvious such privileges (Landow, 1989). The canon serves a powerful purpose to regard novels in a light that must be valued and privileged, by both the author and reader. Nevertheless, a novel becomes immortal once entered into the world of canonization, which clearly allows a work to be enjoyed.Read alsoà ANALYSIS OF OUR SECRET BY SUSAN GRIFFINFailing to gain entrance into the elite can quite often result in the unnoticed. Belonging to the canon confers status, a guarantee of quality, which declares to the reader that there is something to be enjoyed as an aesthetic object (Landow, 1989). The high culture of influential critics, museum directors and board of trustees who make these judgments hold the gate k ey to a fortress of high status. It is of great honour for authors to be a part of this highly esteemed group of elite, the authoritative list.The power of Angelaââ¬â¢s Ashes (1996) imbued on every page holds the truths Frank McCourt claims through the story of his childhood. It is through a smokescreen of poverty, sexism and survival that these truths are constructed. The work bears all the marks of a classic, thus, such elements the novel excrete infer that it is of classical value indicative of the awards attained for its achievements. Frank McCourt won the 1997 ââ¬ËPulitzer Prize for biography or autobiographyââ¬â¢, the 1996 ââ¬ËNational Critics Circle Awardââ¬â¢ and the 1997 ââ¬ËBoeke Prizeââ¬â¢ for his memoir. SLIDE) As you can see on the screen above me, there are many works by Frank McCourt have inherited the title of canonical value such as Angelaââ¬â¢s Ashes (1996), Teacher Man (2005) and Tisââ¬â¢(1999), but many of McCourtââ¬â¢s ââ¬Ëtruths ââ¬â¢ exhibited in his works have gone under fire. Within Angelaââ¬â¢s Ashes (1996), McCourtââ¬â¢s highly lucrative memoir of his childhood managed to portray the fundamental truths about the human condition, a universal theme which confides in every human being.McCourt reconstructed his life as a young boy in Ireland during the late 1930ââ¬â¢s, conveying certain truths about the Irish town of Limerick and the dire circumstances he and his family faced. (SLIDE) Many Irish and Irish-Americans took up a resistant reading towards McCourtââ¬â¢s Angelaââ¬â¢s Ashes (1996) claiming that the authors ââ¬Ëexaggerationsââ¬â¢ about the poverty and hunger within Ireland in the late 1930s were false. The Irish claimed, ââ¬Å"That never happened. McCourtââ¬â¢s a first-class liarâ⬠(Phelan, 2009). The question I am here to discuss is, who the real Frank McCourt was, and did he win the Pulitzer Prize with his memoir under false pretences? Brennan, 2009). (SLIDE) The portrayal of his mother was an important motif in the contemporary framing of the novel. In the very feudal pages of the memoir, Frank McCourt introduces his mother Angela as ââ¬Å"the pious defeated mother moaning by the fire,â⬠(Angelaââ¬â¢s Ashes 1996, p 1). Quite early on in the work it is obvious that the reader is going to be exposed to a woman of despair and heartache which will position the reader to disconnect with Angelaââ¬â¢s struggle. McCourt fails to marginalize his mother in a way that would situate her in a light of bliss motherhood.Frank McCourtââ¬â¢s depiction of his mother when Malachy left the family for England was anything but fair as her plight to regain her families well-being was silenced. Her defeat came sharply when Frank McCourt described her relationship with Leman Griffin as the reader was positioned to side with Frankââ¬â¢s hurt and anger towards his mother for entering into this scrupulous situation. Memory is an amorphous creation of the human mind that can become more than sedentary recollection (Withey, 2012). Patricia Rampl emphasizes that, ââ¬Å"Each of us must have a created version of the past. Frank McCourt has ââ¬Ëcreatedââ¬â¢ his work based on memory he has recalled from his earlier years. Angelaââ¬â¢s Ashes (1996) depicts McCourtââ¬â¢sââ¬â¢ truth about his childhood, even his most infinitesimal details are authentic as he has constructed the memories into the book, perhaps leaving gaps and silencing certain people, or events, but always transmitting the truths he recollects. McCourtââ¬â¢s remembrances donââ¬â¢t have to follow the bare facts of his life, rather, characterizes the very nature in which the novel steers towards.With time, McCourt would have intensified what was important in his past and lay aside the inconsequential (Withey, 2012). A single memory can clearly illustrate the desperation of McCourtââ¬â¢s childhood in sheer poverty. When he falls asleep I take the gr easy newspaper from the floor. I lick the front page, which is all advertisements for films and dances in the city. I lick the headlines. I lick the great attacks of Patton and Montgomery in France and Germany. I lick the war in the pacific. I lick the obituaries and the sad memorial poems, the sports pages, the market prices of eggs butter and bacon.I suck the paper till there isnââ¬â¢t a smidgen of grease. I wonder what Iââ¬â¢ll do tomorrow. Angelaââ¬â¢s Ashes, p296 (SLIDE) When image of an event by an adult mind can be intensified, the reader can be cognizant of that licking the war, politics and entertainment is an illustration that hunger and survival are all paramount to all else. McCourtââ¬â¢s truths have shaped the works of Angelaââ¬â¢s Ashes (1996), Teacher Man (2005) and Tisââ¬â¢ (1999), to depict a story, a memory, and the truths that have shaped his life. If there are any questions, now is your time to speak up.
Sunday, October 20, 2019
Fedex Case Study Essays
Fedex Case Study Essays Fedex Case Study Essay Fedex Case Study Essay Fed Ex Case Issue: Federal Express is a strong recognizable brand with growth potential, but the company faces a multitude of challenges with rising fuel prices, increased value of living, as well as a decline in the economy. FedEx also encounters issues with competition and even negative publicity due to various lawsuits involving violations against EEOC laws and regulations. SWOT Analysis: Strengths: Best leader in express shipping o 99% of deliveries are on time Expansion of operations into international markets o Purchase of Tiger International Strong brand image associated with products, quality, and reliability Weaknesses: Expensive compared to other services Increased amount of debt Decreased expansion in Europe Opportunities: Expansion of online consumer services Offer larger variety of shipping services Global business growth Threats: Technological advancements o E-Commerce Competition o Overnight delivery market matured rapidly Rising fuel prices Decline in worl dwide economy Rising costs associated with employee salaries and benefits Negative publicity due to lawsuits Critical SWOT Factors: Federal Express needs to focus on their strengths in the company, as well as pursuing their opportunities. FedEx built its foundation on being the fastest and most reliable postal service in the United States, and has taken these principles overseas in foreign markets. The FedEx brand name and image is critical toward the companyââ¬â¢s on-going success and future growth opportunities. Being globally known, as well as having a strong foothold in almost every country will allow FedEx customers to more willingly accept new services offered by the company. Such factors for expansion and competitive advantage will include offering online services. The world is becoming more technologically advanced day by day, with the use of Internet services; FedEx will be able to adhere to the worldââ¬â¢s online progression. Currently, FedEx is aggressively moving into e-commerce in order to fulfill business-to-business and business-to-consumer merchants. Moreover, the company needs to focus more on reducing their labor costs, as well as finding a way to decrease fuel costs. With the price of oil rising continually each year, FedExââ¬â¢s fuel costs have risen up to 30% within the past three years. : Despite the fuel costs, the companyââ¬â¢s labor costs have risen even higher; the largest expense FedEx endures. This is immensely critical since the company has suffered a multitude of lawsuits regarding unfair pay. According to EEOC laws, FedEx is still under investigation whether the company is violating terms and policies under Title VII of the Civil Rights Act. The distinction between independent contractors and employees for the company is imperative, because under the federal law, if the company treats the contractor as an employee, the company has certain legal obligations, such as overtime pay and withholding taxes. If FedEx is in violation of these laws and more lawsuits continue to sprout, the company may be in jeopardy of losing their strong and loyal brand image that has been built upon for decades. . Alternative Solutions: 1. Federal Express should move toward integration of expansion within e-commerce to an online subsidiary for consumer retailers. By collaborating with a large and well-known retailer such as WalMart or Target, FedEx would strengthen not only its name, but also its revenue within the marketplace. FedEx could integrate with a retailing company by partnering with each other. Therefore, they would be able to share benefits with and increase each companyââ¬â¢s revenue. For example, if FedEx integrated with WalMart, WalMart would be able to have discounts on shipping products and goods. Likewise, FedEx would be able to always have a buyer that would represent a majority of their profits, further increasing revenue. Also by collaborating, both companies will gain more market power and increase their brand image. Through e-commerce strategies, both companies could increase their technological strengths and online consumer industry growth power, by providing faster and more efficient shipping for consumer needs. Technological advancements and use of products and services over the Internet will provide opportunities and expansion in the future years for FedEx. Another long-term advantage would be increased publicity. Any company engaging in a new marketing plan, especially through e-commerce will become noticed through public relations. Allowing consumers to shop online with the integrated company will allow the products they purchase to be delivered even faster and as time goes by, product shipping may even decrease in price. If FedEx decides to collaborate with a retailer, the company should focus an immense amount toward promotional efforts, using multiple media outlets. There could be traditional media used, such as television, radio, newspaper, and magazine advertisements. Then, FedEx could spend time developing its social media through Facebook and Twitter, using promotional tactics by giving free samples, coupons, and discounts. The company can spend more on e-marketing using the pay-per-click techniques by becoming first on every search engine page and spending money for their advertisements to appear on banners. This will hopefully also increase word-of-mouth communication through brand loyalty and customer satisfaction. The technology market is growing rapidly in every product and service industry. It is imperative to focus on this aspect in order to gain a greater amount of market share, especially by merging and sharing services with a well-known and respected retailer. 2. Federal Express can increase their revenue, as well as their services by allowing consumer travel options. The company already has one of the largest airlines in the world, and has thousands of skilled employee pilots. FedEx could offer last minute discounted airline tickets to the public in order to gain additional revenue from already existing system transportation use. This would be immensely feasible and easy to execute. FedEx is already a well-trusted brand name. Consumers would feel safe to fly with the company. Also, transportation has established itself as fast, efficient, and reliable. FedEx is the clear leader in express shipping with 99% of deliveries being on time. This means, consumers would have no worries of missing their flight or anticipation of delays. Everything runs smoothly with Federal Express; ââ¬Å"Our absolutely, positively spirit puts our customers at the heart of everything we do,â⬠states one of the six themes that frame FedEx efforts. The target audience for these discounted tickets could be anyone, especially since FedEx transports nearly everywhere. With the decline of the economy and fuel prices on the rise, consumers will be more than eager to purchase discounted airline tickets. Likewise, there is usually space on FedEx aircrafts that is never put into use. By selling discounted tickets, this will increase revenue for FedEx and create an entirely new segment of services. Distribution of airline tickets would be on a first-come, first-serve basis. Likewise, ticket prices would be based on travel-time and current market price, and then the tickets would be reduced accordingly. Promotion of these airline tickets would be seen through every media outlet, but mostly e-marketing. Brand loyalty programs would be implemented, allowing the most loyal customers of FedEx to be given the opportunity to take advantage of the discounted air travel first. With the prices of fuel steadily increasing and the economy still discouraged, Federal Express can create opportunities or consumers, as well as themselves. Discounted airline tickets flying with FedEx could be a giant step in the companyââ¬â¢s future. 3. Federal Express needs to focus on employees, making sure all personnel working for FedEx is treated with respect and lawful expectations. Throughout the past several years, FedEx has received many lawsuits pertaining to EEOC laws regarding unfair pay and benef its. A major lawsuit pertained to the FedEx Ground/Home Delivery drivers regarding whether they are independent contractors or employees of the company. The company is controlling almost everything about the ââ¬Ëindependent contractors,ââ¬â¢ even prohibiting them from working for other companies. FedEx strictly dictates working hours and routes, requires them to wear FedEx uniforms and purchase company scanners, and enforces all company rules upon them. Under EEOC laws, these conditions constitute for the ââ¬Ëindependent contractorsââ¬â¢ to be employees under federal law. This factor is significant, for employees are entitled to certain benefits and compensation such as, overtime pay and withholding taxes. Federal Express has built part of its image upon the companyââ¬â¢s enviable corporate culture and workforce. The company has even been named as one of the ââ¬Å"100 Best Companies to Work Forâ⬠and one of the ââ¬Å"Worldââ¬â¢s Most Admired Corporationsâ⬠from Fortune Magazine. If FedEx really prides itself with its care and respect for its workers, they would adhere to EEOC laws. Likewise, if FedEx can clear up their policies and pay to their workers, the company would gain positive publicity. This would amplify the companyââ¬â¢s positive reputation even more, increasing their brand image as a whole. In addition, to gain competitive advantage over competitors in regards to employees, FedEx should reassign teams from one project to another to effectively distribute people with critical talent, instead of assign employees to specific business units. Using job enlargement, as well as job enrichment will provide employees and workers with a sense of autonomy that will help increase motivation and productivity. This would also allow for pay cuts and employee dismissals for those who are not fulfilling duties or are not a major asset to the Federal Express team. It is vital to the company to terminate those who lack high productivity. FedEx then can focus on compensating those who greatly contribute their skills and knowledge toward the company. With the cost of living steadily increasing, FedEx needs to reward employees who implement the best abilities in continuing to strengthen the company and foresee its growth and expansion opportunities. Recommendation: The best recommendation for Federal Express would be to integrate and collaborate with a consumer retailer and to focus the integration through e-commerce. FedEx is the clear leader in express shipping, controlling more than 49% of the market in the United States. By building a relationship and a lifetime value customer with a large consumer retailer, FedEx will begin to create a competitive advantage over almost all other postal services. One of the greatest strengths of FedEx is their brand image and customer loyalty. Expanding on these strengths to create new service online will easily be accepted and used by current customers, as well as potential consumers. Also in long-term results, FedEx will be able to reduce shipping costs. By collaborating with a major retailer, FedEx will begin to increase revenue, thus reducing shipment costs through purchases made within the retailer. E-commerce will enable FedEx to expand more internationally. There has been tremendous growth within the Asian market, but FedEx has not had success with its European markets. After the e-commerce strategy underway, FedEx can emerge in European markets once again, establishing information networks in each country. The company will now have the global infrastructure to support its operations. Likewise, the FedEx international foundation will be much stronger and more developed; therefore increasing global market power. Federal Express will also be able to increase positive publicity not only in the United States, but in foreign markets as well. The new overseas operations will be a gateway toward more employment options, creating new opportunities for FedEx to expand. FedEx will also begin to expand its distribution methods by creating more service options overseas. The vast target market of FedEx has the potential growth to expand in nearly every country, especially when integrated with another global company; the opportunities are endless. FedEx will need to change their advertising and marketing plan in order to become successful in e-commerce. Using traditional media, as well as e-marketing and social media will enhance its awareness. Promotional efforts will be imperative toward increasing brand recognition and the integration of two company offerings. FedEx could offer free shipping, coupons, and discounts to new customers. There could also be a loyalty program for returning customers to increase loyalty and promote word-of-mouth communication. Technological advancements, as well as expanding target markets are one of FedExââ¬â¢s greatest opportunities to improve its success and growth in the marketplace. Federal Express is a mature, recognizable company with a great amount to offer.
Saturday, October 19, 2019
Complexometric Titration of Calcium Lab Report Example | Topics and Well Written Essays - 1000 words - 1
Complexometric Titration of Calcium - Lab Report Example In this experiment, the searchers are trying to perform a complex formation reaction for analytical purposes. The main aim of this titration reaction is to determine the presence of calcium ions in a titrant by a method referred to as titrimetric. The chemists use the common titrant referred to as ethylenediaminetetraacetic acid, (EDTA). This acid is commonly used in complex formation reactions because of its ability to form complexes with most metal ions because of its tetrabasic form. The EDTA acid molecule has a hexadentate ligand structure having four oxygen and two nitrogen molecules which donate atoms simultaneously. One major advantage of using EDTA as a chelating agent is because it forms a stable compound with most metals ions in a reacting ration of 1:1. Secondly, the reaction between EDTA and metal ions forms larger compound structures such that the reaction is product favored making it suitable for the reaction to proceed to full completion. These two major advantages mak e EDTA be the preferable titrant in most complex formation reactions. The purpose of this titration reaction is to determine the presence and concentration of calcium carbonate, (CaCO3) in an unknown solution sample. The known reagents in this reaction include the following: First, there is a known amount of Ammonia buffer solution. Secondly, there is Disodium EDTA dehydrate with an FW of 372.24. Thirdly, there is a calcium carbonate with an FW of 100.87 which is primary standard and dried for a period of about 2 hours at 100 0c.
Friday, October 18, 2019
Business Law Assignment Example | Topics and Well Written Essays - 1000 words - 4
Business Law - Assignment Example If so, what was the condition of the offer and who was to claim it? It has always been assumed that a notice like that goes all the way to the world and anybody can claim it so long as the terms are met. This is similar to the case of Carlill and Carbolic Smoke Ball Company (1893) 1 QB256. The claimant after meeting all the conditions put fore by Carbolic Smoke Ball Company was being denied the claim by the company. This attracted the intervention of the court which rewarded her claim. According to the law of contracts, an offer is simply an expression of willingness and ability to contract on given specific terms. It can be written oral or both. The offer can also be unilateral or bilateral, the latter mostly being in commercial businesses. In the case of Leila vs. Julie, the offer was unilateral since the former had in one of the dailies, printed a notice of the same targeting the whole public (Bouvier, 1856). The clear message was that whoever came across and returned the gold locket and the chain previously lost was to be rewarded $ 50. In a unilateral contract, once the offeror makes a promise in exchange of an act by another person, if this other person acts on the offererââ¬â¢s promise then the latter is obligated to fulfill the promise (Austen-Baker, 2002). The ideal condition is that the information about the reward must have been in the knowledge of the offferee before presenting his actions. In this case, Julie was knowledgeable of the information about the reward for the return made by Leila. Whichever form of communication/ notification she chose, it was within the context. According to the notice, the offerer gave her address as well as her number meaning you could choose any to communicate and Julie happened to choose the physical contact. In my opinion, she qualified to be rewarded as the contract was binding. However, it should be noted that just like the case of (Household fire and carriage accident Insurance
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